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Sonesta St. Maarten & Maho Beach Resorts
As a PR Intern for Zapwater Communications, I assisted the Sonesta account’s by designing content for multiple social media campaigns for Sonesta’s St. Maarten and Maho Beach Resort locations. My objective was to create a series of story-format posts for both locations' Instagrams that promoted the resort’s wedding package, food, and general attractions.
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Zapwater Communications
As a PR Intern at Zapwater I assisted the Zapwater team in presenting the results of their case studies on their social media pages. My objective for this account was to take the information from the results documents and reformat them into visually appealing information graphics.
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Gallagher Way
As a PR Intern at Zapwater I assisted the Gallagher Way influencer and social media teams. My primary task was to assist the influencer team with vetting, contacting, and coordinating with influencers to visit the park or its affiliated restaurants.
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Grand Residences Riviera-Cancun
As a PR Intern for Zapwater, I assisted the Grand Residences social media team with creating and scheduling posts for the Riviera-Cancun resort. My primary role was to help the social media team develop the weekly posting schedule by writing captions, assisting in photo selection, and assembling the schedule into a powerpoint for the client.
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Grounded Co. Greencastle
Grounded Co. Greencastle is a student-run nonprofit organization located in Greencastle, IN that operates as a coffee shop and community center. I was involved with Grounded for almost three years, working first as Marketing Director and then President of the organization.
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Putnam County Comprehensive Services
During my time as a Nonprofit Marketing Intern for PCCS, I collaborated with the nonprofit’s directors, conducting market research, and competitive and SWOT analyses to draft a marketing plan with the goal of attracting new employees and retaining existing workers. We achieved this through a redesigned website, a targeted digital marketing campaign, and local print media resources.
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Scoops Ice Cream
During my years as a Content Manager for DePauw Marketing Group, I worked closely with Scoops Ice Cream on their local marketing campaigns and social media channels. Scoops was the first ‘real business’ I had ever assisted with marketing. My work with Scoops centered around creating visually appealing digital and print marketing materials that promoted their ice cream flavors and matched their brand colors and aesthetic.
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Alpha Phi Gamma Chapter - DePauw University
From November 2022 - October 2023, I served as the merchandising director for the Gamma Chapter of the Alpha Phi Sorority at DePauw University. During my term I collaborated with several apparel companies to design and produce merchandise for the 70 members of the Alpha Phi Sorority.