Sonesta Resorts - Ocean Point & Maho Beach
As a PR Intern for Zapwater Communications, I assisted the Sonesta accounts by designing content for multiple social media campaigns for Sonesta’s Ocean Point and Maho Beach Resort locations.
My objective was to create a series of story-format posts for both locations' Instagrams that promoted the resort’s wedding package, food, and general attractions. To accomplish this goal, I was given a brand template outlining the Sonesta brand’s fonts, colors, and logos, and promotional photos taken for the campaigns.
Ocean Point Resort Campaigns
I encouraged users to interact with the posts by utilizing Instagram’s polls feature for a ‘this or that’ food thread.
Maho Beach Resort Campaigns
I worked to draft creative and visually appealing social content while staying within the limits of the brand template.
