Welcome to my portfolio! I'm Mabel, a passionate addition to the marketing and communications industry dedicated to telling stories and crafting innovative, impactful solutions.
I am a marketing and user-centered design professional with experience in digital marketing, web design, and analytics. Strong background in user research, information processing, and content design, with a proficiency in modern front-end technologies. With a background in PR, marketing, and graphic design, as well as two years of experience working in corporate marketing, I thrive on blending creativity with technical expertise to bring ideas to life. Here, you'll find a curated selection of my work that showcases my commitment to user-centered design and strategies. Below, you’ll find a more detailed account of my work experiences. Explore my projects, learn more about my process, and feel free to reach out, I’m always excited to connect with new opportunities and collaborators!
Worked with the COO and Senior Marketing Manager to manage multi-channel marketing campaigns across the private aviation company’s eight business verticals, including ten airport locations. Designed and executed campaign strategies that optimized user journeys and engagement across the website, email marketing and CRM systems, social media, and digital advertising. Analyzed user behavior using KPIs and analytics tools to improve campaign performance and conversion rates. Collaborated cross-functionally to create digital content and interfaces aligned with user needs and brand goals for each vertical. Developed and maintained website content and structure in WordPress, enhancing usability and SEO performance. Led the creation of digital and print marketing assets, applying strong visual hierarchy and content design principles, and coordinated webinars and events by designing user-facing materials and managing attendee experience flows.
Marketing Manager
Jet Access
September 2024 - Present
Supported the department by creating presentation materials, meeting documents, minutes, and project update reports. Monitored and recorded earned media coverage and social media analytics for DePauw University, and created web and media content with a focus on clarity, accessibility, and audience engagement. Tracked analytics and media performance to help inform and refine communication strategies.
Media Relations Assistant
DePauw University
August 2023 - May 2024
Developed a range of communications materials, including presentations, press releases, copywriting, influencer and media lists, media training documents, and media pitches. Created digital content and social media assets using Adobe Creative Cloud and Canva, and analyzed engagement metrics to refine content strategy and improve audience interaction. Assisted with campaign execution by focusing on audience targeting and message clarity, and supported the coordination of media events such as brand launches, including appearances on Good Day Chicago on Fox 32.
Public Relations Intern
Zapwater Communications
May 2023 - August 2023
Grounded Co. Greencastle is a student-run nonprofit organization located in Greencastle, IN that operates as a coffee shop and community center. Grounded hosts weekly events like ‘Coffee & Christ’ and organizes volunteer opportunities for local charities like St. Andrew’s Non-Food Pantry and Beyond Homeless. I was involved with Grounded for almost three years, working first as Marketing Coordinator and then President of the nonprofit organization. As Marketing Coordinator, I ran Grounded’s social media pages and website, facilitated outreach through email for volunteers and donations, planned events, and created physical marketing materials like flyers, newsletters, and merchandise. As President, I handled finances, led Grounded’s executive team, met with local charities and churches, and I attended local nonprofit meetings for Putnam County.
Director of Marketing, Nonprofit President
Grounded Co. Greencastle
March 2022 - May 2024
Worked as a paid part-time staff writer and editor for DePauw University’s independent newspaper, producing and refining news articles. Designed print layouts and visual elements using Adobe InDesign, Photoshop, and Canva, and structured articles and page layouts to improve navigation and accessibility in a high-density information environment. Collaborated with editorial teams to maintain consistency in content design and presentation across publications, and contributed to broadcast news production and scriptwriting by adapting content for multi-platform experiences, including print, TV, and radio. Received the DeWitt-Wallace Reader’s Digest Print Journalism Award in 2023.
Newspaper Staff Writer & Editor
The DePauw
August 2022 - May 2024
Designed and launched a user-centered website that improved navigation, accessibility, and the application flow for job seekers. Restructured the information architecture and content hierarchy to reduce friction and better guide users toward completing applications. Created wireframes and page layouts to prototype user flows and interface design, and applied insights from Google Analytics to identify drop-off points and refine content placement and calls to action. Additionally, developed and executed targeted digital campaigns that increased website traffic by 50% and improved overall user engagement, while implementing SEO strategies to boost content visibility and align with user search behavior.
Website Design & Marketing Intern
Putnam County Comprehensive Services
January 2023 - February 2023
As a Digital Coordinator and Campus Ambassador for Earth Cups, I facilitated outreach, planned events, and created social media content to assist Earth Cup’s mission to build brand recognition on college campuses. As a Campus Ambassador, I partnered with environmental groups on campus to organize and distribute Earth Cups at large campus-wide events throughout the semester to introduce the product and offer a climate-friendly alternative to single-use plastic cups.
Digital Coordinator, Campus Ambassador
Earth Cups
February 2022 - May 2022
DePauw University: Bachelor of Arts in Communications
Graduated May 2024
Greencastle, IN
Senior Thesis: Information Processing, Truth Perception, and Misinformation in Digital Content Mediums
Minors: English Writing and Global French Studies | GPA: 3.11
2023 Recipient, DeWitt-Wallace Reader's Digest Print Journalism Award
Awarded DePauw University Merit Scholarship (4 years)
Conducted quantitative content analysis on how different media formats affect user attention and truth perception.
Applied cognitive attention, user psychology, and mass communication theory to analyze user interaction with content.
Presented findings on implications for digital design, information credibility, and impactful messaging.
Involvement & Leadership
Director of Nonprofit Marketing, President of Nonprofit: Grounded Co.
As president, led board members, managed finances, managed fundraising, organized volunteering, and developed local partnerships
Led branding and digital presence, including website and social platform design
Managed cross-functional teams and coordinated community engagement initiatives
Designed marketing materials with a focus on user accessibility and communication clarity
Content Manager: DePauw Marketing Group
Worked with local businesses to create marketing materials, improve branding strategies, and elevate digital brand presence
Directed student teams in developing campaigns for local businesses
Used analytics to evaluate user engagement and improve campaign effectiveness
Graphic Design & Merchandising Director: Alpha Phi Sorority
Created merchandise designs using Adobe Creative Cloud and Canva, focusing on usability, appeal, and brand identity
Conducted informal user research (member feedback, preference gathering) to inform design decisions and improve product adoption
Developed and iterated on design concepts through prototyping and feedback loops
Maintained cohesive visual systems and branding across multiple products and campaigns
Balanced creative direction with budget constraints and production requirements
Non-Food Pantry Volunteer: Saint Andrew’s Episcopal Church
Volunteer twice a month in giving out non-food items to local Greencastle residents in need.
2021 - 2024 | Greencastle, IN
2020 - 2024 | Greencastle, IN
2022 - 2023 | Greencastle, IN
2022 - 2024 | Greencastle, IN