Marketing Manager: Jet Access

September 2024 - December 2025 | Indianapolis, IN

• Worked with COO and Senior Marketing Manager to manage multi-channel marketing campaigns across the private aviation company’s eight business verticals, including their ten airport locations

• Designed and managed multi-channel campaign strategies, optimizing user journeys and engagement across website, email marketing/CRM systems, social media, and digital advertisements

• Analyzed user behavior through KPIs and analytics tools to improve campaign performance and conversion rates

• Collaborated cross-functionally to design digital content and interfaces aligned with specific user needs and brand goals for verticals

• Developed and maintained website content and structure through WordPress, improving usability and SEO performance 

• Led creation of marketing assets (digital and print), applying visual hierarchy and content design principles

• Coordinated webinars and events, designing user-facing materials, and managing attendee experience flow
  
  

Public Relations Intern: Zapwater Communications                          

May - August 2023 | Chicago, IL

• Developed presentations, press releases, copywriting, influencer and media lists, media training documents, and media pitches

• Developed digital content and social media assets using Adobe Creative Cloud and Canva

• Analyzed engagement metrics to refine content strategy and improve audience interaction

• Assisted with campaign execution, focusing on audience targeting and message clarity

• Assisted in coordinating media events such as brand launches and appearing on Good Day Chicago on Fox 32

Website Design & Marketing Intern: Putnam County Comprehensive Services

January - February 2023 | Greencastle, IN

• Designed and launched a user-centered website, improving navigation, accessibility, and application flow for job seekers

• Restructured information architecture and content hierarchy to reduce friction and guide users toward application completion

• Created wireframes and page layouts to prototype user flows and interface design

• Applied insights from Google Analytics to identify user drop-off points and refine content placement and calls-to-action

• Developed and executed targeted digital campaigns that increased website traffic by 50% and improved user engagement

• Implemented SEO strategies to enhance content visibility and align with user search behavior

Newspaper Staff Writer & Editor: The DePauw    

August 2022 - May 2024 | Greencastle, IN

• Paid part-time staff writer and editor of news articles for DePauw University’s independent newspaper

• Collaborated with editorial teams to ensure consistency in content design and information presentation across publications

• Contributed to broadcast news production and scriptwriting, adapting content for multi-platform user experiences (print, TV, radio)
  

Media Relations Assistant: DePauw University

August 2023 - May 2024, Greencastle, IN

• Supported the department by creating presentation materials, meeting documents, meeting minutes, and project update documents.

• Assisted the director by creating materials such as media releases, web content, blogs, media outreach, social content, and newsletters. 

• Monitored and recorded earned media coverage and social media analytics for DePauw University. 

Digital Coordinator, Campus Ambassador: Earth Cups

February 2022 - May 2022 | Greencastle, IN

• Planned and executed campus events to increase brand awareness and promote sustainable alternatives to single-use plastic cups.

• Created social media content and coordinated outreach initiatives to engage students and support Earth Cups' marketing efforts.

• Partnered with campus environmental organizations to distribute products at large-scale events and expand community engagement.