Grounded Co. Greencastle

I was involved with Grounded for almost three years, working first as Marketing Director and then President of the organization.

Grounded Co. Greencastle is a student-run nonprofit organization located in Greencastle, IN that operates as a coffee shop and community center. As Marketing Director, I facilitated outreach for events and volunteers by running Grounded’s social media pages and website, creating physical marketing materials like flyers, newsletters and stickers, and planning events.

As Marketing Director, I implemented a successful redesign of the Grounded brand.

Inspired by the coziness of the Grounded space and it’s functionality as a coffee shop and community center, I transitioned Grounded from a black-and-white logo and undefined online aesthetic to a built-out brand template. In my redesign of the Grounded brand, I utilized warm browns and beiges to pair with Grounded’s function as a cozy coffee shop and its weekly ‘Coffee & Christ’ meetings. I paired these colors with the retro-but-readable ‘Gilker’ fonts and elements like doodles, smiley faces, peace signs, flowers, and crosses to signify the nonprofit’s values of community and Christianity.